Jochem van Velzen

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A passionate creative storyteller in the world of advertising. My work is all about breaking boundaries, redefining perceptions, and infusing a touch of humor into everyday life.





Ervaar levensecht 2023

Fictional project

A campaign for Museumkaart where we force young people to go to a museum because you cannot experience the artworks life-like on you mobile phone or computer screen. 
In the digital age, the ease of accessing art online has captivated the attention of many young enthusiasts. Online archives and social media platforms offer a convenient avenue for exploring a vast array of artworks, allowing users to immerse themselves in a world of creativity without leaving their screens.

Despite this convenience, the online representation of art struggles to capture the true essence of experiencing a museum. Attempts to fit these intricate, life-size masterpieces into standard advertising formats result in lackluster depictions that fail to convey the sheer grandeur and impact of the original works.

Iconic pieces like the Mona Lisa or the Sistine Chapel frescoes lose their awe-inspiring presence when squeezed into the confines of a smartphone or computer screen. The vibrant colors of Van Gogh's Starry Night become muted, unable to evoke the same emotional resonance as gazing upon the actual canvas.

While the digital sphere serves as a convenient introduction to the world of art, it pales in comparison to the immersive experience of physically standing in a museum's presence. The hushed ambiance, the tangible aura, and the sheer scale of these artworks create an atmosphere that simply cannot be replicated online.

In essence, while digital platforms may provide a glimpse into the art world, they fall short in capturing the profound impact and genuine connection that can only be fostered within the sacred halls of a museum.