Jochem van Velzen

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A passionate creative storyteller in the world of advertising. My work is all about breaking boundaries, redefining perceptions, and infusing a touch of humor into everyday life.

Trash or Treasure 2022

WdKA project w/ Lotte Geraerts

Let’s make use of the horrible sound and turn it into something useful!

Ever noticed that loud clatter of the trash can lid slamming shut on trains? It's one of those small but irritating sounds that echo through the carriages. Our work is all about bringing attention to this often-overlooked annoyance.

The trash cans on trains might be present, but the noise they make when people toss their trash in can be quite the bothersome racket. It's a shared frustration that many travelers recognize but rarely discuss.

Our work takes a satirical approach to highlight this pesky sound issue.

Watch on YouTube